For iPharm’s BellaVie supplement line, a complete visual system was developed for pharmaceutical representatives, encompassing business cards, packaging design, flyers, and an informational book detailing each product.
Every design decision was guided by scientific clarity—focusing on structure, balance, and flow—while preserving the emotional aspect of wellness through soft tones, clean layouts, and subtle details that convey trust and health.
Crafting visual identities that make brands truly unforgettable.
The objective was to translate scientific rigor into a visual language—intelligent, trustworthy, and human.
Inspired by half-and-half color pills, the four-fold leaflet uses a structured grid to divide content into balanced, engaging sections, improving readability and making the information easier to understand and remember.
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